The development and fundraising teams at various universities lately are struggling with one common challenge - what should be their strategy for social networks and how to leverage the social networks.

The use of social networks is expanding rapidly, but the universities are still trying to figure out how can they connect with the extended network of the donors/alumni who are beyond the reach of the traditional outreach approaches such as direct mails, emails and phone calls.

Orbees took an innovative approach by helping the donors create a word of mouth campaigns just when they have made a significant commitment to the university by making a gift.

donorbadge helps education institutions to conduct grassroots fundraising campaigns by leveraging the power of the social media platforms such as Facebook and Twitter. It helps the institutions to reach out to the extended networks of its donors. The word-of-mouth generated through these media would have an avalanche effect and creates positive momentum that encourages other alumni and prospective donors to donate.

In addition to using as a fundraising tool, the product is also used by our current customers as a marketing tool and a donor stewardship tool.

Benefits to the Institution:

	Raise funds for your annual giving programs from the extended network of the donors in a cost effective manner and using the social network platforms that they use the most
	Enrich the "Giving experience" by allowing donors to add a personal touch
	Create momentum for the fundraising campaign using word-of-mouth and donor testimonials
	Increase the conversion ratio among the younger prospective donors
	Track and analyze the conversations in the social networks