The use of social networks is expanding rapidly, but the universities are still trying to figure out how can they connect with the extended network of the donors/alumni who are beyond the reach of the traditional outreach approaches such as direct mails, emails and phone calls.
Institutions have realized with time that, maintaining profile/fan page on social network websites requires significant resources and still does not yield the desired results for annual giving. This should therefore be complemented with an approach which keeps the alumni more connected, inspired and motivated to give to the university where need be.
Orbees took an innovative approach by helping the donors create a word of mouth campaigns just when they have made a significant commitment to the university by making a gift.
Raise funds for your annual giving programs from the extended network of the donors in a cost effective manner and using the social network platforms that they use the most
Enrich the "Giving experience" by allowing donors to add a personal touch
Create momentum for the fundraising campaign using word-of-mouth and donor testimonials
Increase the conversion ratio among the younger prospective donors
Track and analyze the conversations in the social networks
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