With increasing competition and electronic noise, how can you effectively communicate with large audiences - prospective students, corporate partners, donors and alumni?
How can you achieve the desired results for your organization within tight schedules and budgets?
Facing such critical challenges, Marketing and Communication offices in several higher education institutions have turned to Orbees and achieved improved results in the areas of student recruitment & retention, corporate partnership development, donor and constituent relationship management. Learn more about our solutions, benefits and our unique advantages.
Website Design and Development:
A higher education institution's website plays a significant role in the online marketing strategy. Orbees helps in the design and development of a dynamic website that will communicate your messages effectively to your target audience. Orbees also can help migrate the existing static sites into scalable and easy-to-maintain sites by using content management systems (CMS).
Custom Web Application Development and Maintenance:
Orbees assists in the development of custom web and database applications for improving the results of marketing and communication offices. Orbees can deliver tailored solutions for online marketing, subscriber management, event registration, web analytics, CRM data warehousing and other areas.
Outreach Email Campaign Planning and Execution:
Orbees enables Marketing & Communication offices to leverage email marketing and achieve improved results at lower costs. Orbees provides end-to-end email marketing service that includes design, development, and execution of email campaigns and e-newsletters. Orbees simplifies campaign management and administration by developing custom applications that meet the unique requirements of the school community. Learn More >
Outsourced Webmaster:
By outsourcing webmaster role to Orbees, Marketing & Communication offices can lower website maintenance costs, expedite website updates and free-up in-house resources who can focus on higher value projects.
CRM Strategy and Process Consulting:
Orbees provides consulting services that improve the effectiveness of communication and outreach programs to prospective students, corporate partners, alumni and other constituents. We help develop strategies and processes that integrate marketing intelligence distributed across various departments and deliver superior results that benefit the individual departments as well as the entire institution. Orbees also helps to define processes and workflows for effective collection, aggregation, analysis and utilization of the institution's client and constituent information.
Search Engine Optimization (SEO) & Marketing (SEM):
Marketing & Communication offices leverage SEO & SEM to attract target audience to the websites, and effectively communicate the key messages and events. Orbees can help in the optimization of school website and micro sites for search engines. Orbees can also design and execute sophisticated search engine marketing campaigns to achieve the desired results in student recruitment, event marketing and program awareness.
Orbees has a mature delivery process that utilizes a combination of highly skilled on-shore and off-shore resources that brings speed and cost advantages. At every step, we work alongside our clients.
Prolific Relationship:
As the first step, we understand the business and strategic goals of the customer to structure a prolific relationship between Orbees and the customer. If required, our teams of experts perform an extensive study of the existing systems and practices. Based on our findings, we work with the customer to introduce best practices and technologies. This helps in designing the most efficient solutions. Our emphasis is on improving ROI, reducing the total cost of ownership and simultaneously ensuring highest quality of service.
Extended Organization Model:
Typically as the next step, our on-shore project manager will act as the bridge between the customer and the offsite resources ensuring a virtually seamless extension of the customer's capabilities. In the Extended Organization concept created herein, our pool of customer dedicated resources will be focused on the customer's needs. This also ensures consistency and continuity.
Knowledge of Customer:
Fundamental to Orbees' organizational philosophy is our commitment to provide value to customers by designing solutions that perfectly fit to customers' business goals and their business process environment. To achieve this, Orbees experts will work to understand the macro and micro issues of the customer and design the solutions accordingly.
We have internal tools and processes to manage customer specific knowledge we gain through our projects, which in turn helps us provide better and cost effective solutions.
Responsiveness:
We have capability to mobilize more resources if the customer schedule demands, or to meet the ad-hoc needs. We maintain constant communication and provide projects' status on a continuous basis. Finally, customers have direct access to key executives to discuss concerns and resolve issues immediately.
Orbees delivers significantly improved results in the areas of student recruitment & retention, corporate partnership development, donor and constituent relationship management. Marketing and Communication offices benefit in the following ways:
Faster creation and delivery of online marketing and outreach programs
Better results, reduced costs and higher productivity - Improved ROI
Free-up of in-house marketing talent to focus on high impact projects and creative campaigns
Streamlined marketing and communication processes and work flows
